Manager Marketing, Online Media – WMC

​​The Marketing Manager will develop and execute comprehensive marketing strategies to promote Walmart Connect's products and services, drive brand awareness, and support business growth. They will collaborate closely with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with our target audience and drive measurable results.​

• Develop and execute strategic marketing plans to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
• Collaborate with sales, product development, and operations teams to understand market needs, product positioning, and competitive landscape to inform marketing strategies.​ ​
• Plan and execute multi-channel marketing campaigns, including digital advertising, email marketing, social media, content marketing, events, and partnerships.​
• Create compelling marketing collateral, sales tools, and presentations to support sales efforts and effectively communicate the value proposition of our products and services​.
• Analyze marketing metrics and KPIs to track campaign performance, identify trends, and optimize marketing strategies for maximum ROI​.
• Conduct market research and competitive analysis to identify opportunities, trends, and challenges in the retail media industry, and leverage insights to drive marketing strategy.
• ​​Build and maintain strong relationships with key stakeholders, including clients, partners and vendors​.

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Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field. MBA or equivalent experience is a plus.
• 5 years of experience in marketing roles, preferably in the digital media industry or related field.
• Proven track record of developing and executing successful marketing campaigns and initiatives that drive business results.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate ideas to diverse audiences.
• Analytical mindset with proficiency in analyzing data, interpreting metrics, and making data-driven decisions to optimize marketing performance.
• Creative thinker with the ability to generate innovative ideas and solutions to marketing challenges.
• Strong project management skills with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Team player with the ability to collaborate cross-functionally and work effectively in a fast-paced, dynamic environment.
• Passion for marketing and staying updated with industry trends, best practices, and emerging technologies.