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Institutional Product Marketing Manager

by Coinbase Careers in

Campaign Management

Product Marketing

Remote

$105,400 - $230,000

17 days left to apply

CRM & Lifecycle Manager

by Coinbase Careers in

Campaign Management

Email Marketing

Growth Marketing

Remote

$105,400 - $124,000

24 days left to apply

Manager, CRM and Lifecycle Marketing

by Walmart Careers in

Campaign Management

Digital Marketing

In-Person Toronto

7 days left to apply

Manager Marketing, Online Media – WMC

by Walmart Careers in

Campaign Management

Content Marketing

Digital Marketing

Email Marketing

Event Marketing

Growth Marketing

Social Media Marketing

In-Person Toronto

7 days left to apply

Consumer Product Marketing Manager

by Meta Careers in

Campaign Management

Product Marketing

In-Person Menlo Park New York San Francisco

$122,000 - $176,000

7 days left to apply

Senior Marketing Manager, Canada

by Coinbase Careers in

Campaign Management

Content Marketing

Event Marketing

Remote

$165,000 - $165,000

7 days left to apply

Demand Marketing Lead, Revenue Marketing

by Shopify Careers in

Campaign Management

Remote

7 days left to apply

Partner Marketing Lead, Strategic Partners

by Shopify Careers in

Campaign Management

Remote

3 days left to apply

Institutional Product Marketing Manager

Institutional Product Marketing Manager

by Coinbase Careers in

Campaign Management

Product Marketing

34 (views)

Remote

Apply now

Job Detail
Company Overview

Job role insights

Date posted

November 21, 2024

Offered salary

$105,400 - $230,000

Job Type

Full-Time

Experience

6 - 9 Years

Show more Hide less

Description

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

This role is in the Product Marketing team supporting the growth of our Institutional business. As a Institutional Product Marketing Manager, you will be responsible for building and driving the GTM strategy for our institutional prime brokerage products and initiatives spanning trading, financing, custody, working closely with the product and sales team. With a deep knowledge of our core audiences and B2B marketing tactics, you will have the opportunity to help and lead marketing pushes in our efforts to expand Coinbase’s brand and reach. This role is critical to the success of our growth ambitions.

What you’ll be doing as a Institutional Product Marketing Manager (ie. job duties):

Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional
Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
Develop and lead successful product launches and ongoing marketing campaigns
Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites
Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates
Measure and report against the performance of product marketing initiatives
Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

What we look for in you (ie. job requirements):

Minimum of 7 years of Product Marketing in the institutional financial services or institutional crypto product marketing space
Powerful storyteller: written, verbal, and visual
Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
Outstanding project management skills
Self-starter and ability to be ready to roll-up your sleeves and get things done
Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

You have crypto experience and a knowledge of the institutional crypto market
You have experience working on institutional financial products
MBA from premier school

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$105,400—$230,000 USD

Coinbase

For more Coinbase jobs, visit Coinbase careers page.

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Skills

Analytics & Optimization B2B Marketing

Overview

About Coinbase

Ready to be pushed beyond what you think you’re capable of? If so, it's time to explore a variety of different Coinbase careers.

At Coinbase, their mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best, every day, as they build the emerging onchain platform — and with it, the future global financial system.

To achieve their mission, they are seeking a very specific candidate. Someone who is passionate about their mission and who believes in the power of crypto and blockchain technology to update the financial system. Someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up.

Crypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase is on a mission to increase economic freedom for more than 1 billion people. They're updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. They also provide critical infrastructure for onchain activity and support builders who share their vision that onchain is the new online. Together, with the crypto community, Coinbase advocates for responsible rules to make the benefits of crypto available around the world.

Coinbase Culture

Coinbase is changing the world. That means that their work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Latest Coinbase Careers

For a full list of Coinbase careers, see below. We are continuously adding to this marketing jobs list so be sure to check back often!

Categories

Finance & Crypto

Company size

1,001-5,000

Founded in

2012

Location

San Francisco

Visit www.coinbase.com/

Jobs Opening

Institutional Product Marketing Manager

Campaign Management

Product Marketing
CRM & Lifecycle Manager

Campaign Management

Email Marketing

Growth Marketing
Coinbase CT Lead

Communications

Social Media Marketing
Senior Marketing Manager, Canada

Campaign Management

Communications

Content Marketing

Event Marketing
Product Marketing Manager

Product Marketing

Interested in this job?

17 days left to apply

Apply now

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