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Manager, CRM and Lifecycle Marketing

by Walmart Careers in

Campaign Management

Digital Marketing

In-Person Toronto

7 days left to apply

Manager Marketing, Online Media – WMC

by Walmart Careers in

Campaign Management

Content Marketing

Digital Marketing

Email Marketing

Event Marketing

Growth Marketing

Social Media Marketing

In-Person Toronto

7 days left to apply

Manager, CRM and Lifecycle Marketing

Manager, CRM and Lifecycle Marketing

by Walmart Careers in

Campaign Management

Digital Marketing

36 (views)

Toronto In-Person

Apply now

Job Detail
Company Overview

Job role insights

Date posted

November 11, 2024

Hiring location

Toronto

Job Type

Full-Time

Experience

3 - 5 Years

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Description

The Manager, CRM & Lifecycle Marketing will report to the Director, Digital Growth and will partner and influence Marketing, Merchandising, Product, Engineering, eCommerce and Consumer Insight. This role will focus on identifying new opportunities to drive sales and traffic online and in-store, driving OMNI strategies. They will be required to develop customer segmentations, lifecycle journeys and campaigns (pilot tests and recurring campaigns) to grow customer retention and increase customer frequency and spent with Walmart. The role will focus on the customers digital engagement with Walmart core products as well as other services like financial services or health. They will work closely with cross-functional teams and will implement measurable campaigns focusing on customer experience, retention and revenue generated.

1)Develop customer lifecycle strategies to support our digital programs to increase traffic and conversion online and in-store. Design tactics for each customer journey to provide relevant content to our customers throughout their life stage based on their behavior and customer segmentation.
2)Lead the implementation of a retention programs across digital marketing channels utilizing engaging messages as well as incentives (i.e. coupons).
3)Lead the implementation of multi-channel campaigns and lead the data logic for inclusions, exclusions, contact management, frequency cap, channel preferences.
4)Develop messages and value propositions to engage, retain and reactivate our customers. Lead the operation team and agencies to build the journeys, QA, deploy, share results/insights, and iterate journeys as needed to optimize campaigns.
5)Develop and monitor customer audiences for retargeting: Work with digital marketing teams to develop audiences for retargeting, lookalike, and suppression. Design custom audiences based on 1st party data attribute to increase ROAS.
6)Lead the interaction between marketing messages and transactional communication to add value to our customers. Increase customer satisfaction (NPS) working closely with Consumer Insight and Customer Care teams.
7)Monitor OMNI customer impact and shift of behavior between in-store and online activities.Monitor and provide customer database reports, health dashboards and campaign reports. Share actionable insights and recommendations with cross-functional teams. Build business cases to support recommendations. Use reports to influence, recommend and implement new tactics to meet our AOP and to optimize our campaigns.
8)Work closely with the Consumer Insight and Customer Data platform teams to identify opportunities and customer segments to implement pilot tests, recurring and always-on campaigns.

Qualifications

Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
Ability to influence others even from other teams and departments
Ability to develop new processes and convince others to follow the new process
Agencies management from contract renewal to day-to-day execution to overall implementation and strategy. Agencies with many types of resources skillsets and a large variety of high-profile projects
Ownership of projects from concept to implementation, insights, and optimization
Negotiation skills with internal teams and outside teams to define priorities and strategies
Innovation mindset with a test-and-learn focus
Evangelization of new concepts, tactics, and strategies
Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
Analytical mindset. Can interpret data and provide insights and recommendations. Data Savvy.
Experience working directly with data science and engineering teams preferred
Good organization agility to work effectively across functions and multiple lines of business in a global organization
Previous experience working in retail, grocery, or similar fast-paced organizations
Previous experience in digital marketing campaigns and customer lifecycle journeys
Minimum 5 years-experience required
Bachelors degree or equivalent required

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Skills

Acquisition & Retention

Maps

Overview

About Walmart

Walmart is dedicated to helping people live better lives. With 90% of the U.S. population within ten miles of a Walmart, they aim to make it easier to access healthy, affordable, sustainable products, when and how customers want them.

Walmart operates more than 10,500 stores and numerous eCommerce websites in 19 countries. They employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Working at Walmart

Walmart is proud of its unique corporate culture. This culture, some of which grew naturally from small-town beginnings, sets them apart from the competition. And, the reason is simple: it’s the company's values, which have guided and united them from the start.

Service to the Customer

Customer First
Frontline Focused
Innovative and agile

Respect for the Individual

Listen
Lead by example
Inclusive

Strive for Excellence

High performance
Accountable
Strategic

Act with Integrity

Honest
Fair
Courageous

This shared set of values shapes interactions with its customers and with fellow associates. The values are timeless and global: they are core to Walmart's past and future success.

Latest Walmart Careers

For our full list of Walmart careers, specifically in marketing, see below. At JobDigest.Marketing, we are constantly looking for the top marketing jobs from all over the internet. Be sure to check back often!

Categories

Retail

Company size

10,001+

Founded in

1962

Location

Bentonville

Visit www.walmart.com/

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