Demand Marketing Lead, Revenue Marketing

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

About the role

We are looking for a Demand Marketing Lead to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals.

This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing lifecycle marketing programs across channels, being laser-focused on driving impactful customer engagement and revenue outcomes. You are someone who enjoys and thrives working cross-functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go-getter attitude, this role might be for you!

Responsibilities

• Develop and execute multi-channel lifecycle marketing campaigns that drives adoption of our Merchant Services with merchants throughout their journey
• Collaborate heavily with cross-functional teams, including Product Marketing, Creative, FED, Data Science, RevOps, Sales, and channel teams to to develop thoughtful, integrated multichannel programs
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Create scalable programs that generate and nurture leads, leading to product adoption and merchant retention.
• Oversee all of the campaign tactics used to develop and cultivate sales leads into long-term merchants
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes
• Contribute to Sales Pipeline Meetings; Participate in sales pipeline meetings to ensure appropriate insight is gathered to optimize MQL to SA transition and address challenges in pipeline progression to help teams move leads and accounts through the pipeline efficiently.
• Analyze Campaign Data and Optimize Performance; Regularly analyze campaign data and key performance metrics (MQLs, SQLs, SALs, C/W, Conversion, etc.) to measure effectiveness. Use insights to optimize performance and maximize ROI.
• Communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence

Qualifications

• Extensive experience in demand and lifecycle marketing, preferably within a B2B SaaS environment.
• Proven track record in marketing revenue-focused roles, with strong project management skills.
• Experience in leading, managing and executing marketing campaigns that drive value for existing customers/merchants.
• Ability to work effectively across sales, marketing, product, and finance teams, demonstrating strong communication and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced environment, resolving ambiguity and making quick decisions.
• Proficiency in marketing automation, A/B testing, and data analysis.
• Comfortable with data, reporting, and identifying opportunities
• Ability to thrive in chaos, resolve ambiguity, be solutions-oriented, and think on your feet
• Ability to drive good decisions collaboratively and quickly
• Willingness to roll your sleeves up, with a “get shit done” attitude

Bonus Points

• Experience with Salesforce, email platforms, and analytics tools.
• Experience in local and international markets and managing multiple high-impact projects.
• Ability to identify opportunities and rally teams for solutions.

For more Shopify jobs, visit the Shopify careers page.