Senior Marketing Manager, Canada

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

We’re looking for an experienced marketing professional with a strong background in finance and cryptocurrency to join the Coinbase team. Ideal candidates will possess an in-depth knowledge of the Canadian market, with a particular focus on Canada. Additionally, you’ll be adept at strategizing and executing successful marketing campaigns that resonate with both the finance and crypto sectors while catering to the unique needs of the Canadian audience.

What you’ll be doing (ie. job duties): 

• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineer, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you (ie. job requirements): 

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
• Experience: 7+ years of proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms (Amplitude, Looker, Superset) to measure campaign performance and optimize marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.

Nice to haves:

• Previous experience with Crypto  

Pay Transparency Notice: 

The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Pay Range: $165,000—$165,000 CAD

For more Coinbase jobs, visit Coinbase careers page.