Senior Revenue Marketing Manager

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

About the role

As a Senior Revenue Marketing Manager you’ll work to gain a strong understanding of our products, the merchants segments we serve, our competitor set and develop powerful solution narratives that either drive product adoption amongst existing merchants or help attract new merchants to Shopify. You’ll own and foster critical relationships with leaders across product, commercial, UX, and other marketing teams to develop and improve solution narratives, evergreen marketing assets and sales enablement materials. You will measure your impact not solely based on the success of your portfolio, but also on your ability to influence and level up adjacent products, processes, and teams.

Responsibilities: 

• Develop clear and compelling product narratives and positioning by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.
• Define the go to market strategy to enable successful product launches and accelerate product growth by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.
• Create strategies to drive product success through merchant awareness, adoption, and advocacy by understanding merchant needs, product roadmap, market trends, and competitive forces
• Help influence the products we’re building through deep market analysis, competitive research and merchant/partner feedback. Collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps. 
• Run A/B tests to optimize user messaging strategies and quantitatively test hypotheses pertaining to acquisition and engagement strategies 
• Create compelling sales assets to support merchant facing teams in achieving their goals through the product narrative you have developed.
• Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets
• Communicate effectively and often to ensure that all stakeholders are aligned

Requirements for the Role:

• Extensive experience in marketing, product marketing, product or a customer consulting role
• The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
• Experience driving product growth 
• Excellent communication and organizational skills, while being able to stay focused on the big picture and pay attention to details
• A resourceful attitude and positive negotiation skills — you'll be working with a lot of different teams across Shopify as well as with external partners

For more Shopify jobs, visit the Shopify careers page.